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In this day and age of
the
information explosion
having a website
without a marketing plan is like going to work
without any clothes.
People may notice you exist but unless they know you the
only thought that comes across is that you really have no idea of what it means
to live in a civilized sociality. Likewise, without a marketing plan, no matter how good your services or
products are you really have no idea of what sociality requires to properly run
your business.
Of course you could go
to work in your pajamas … handing out business cards, a marketing plan that
does nothing more than identify who you are and how you can be contacted. You
could wear your favorite kazoo suit, at least you would be fully clothed though
out of times like those whose marketing plan consist of advertising in the
newspapers or in magazines. Although your advertisement may be impressive and
remembered, the contact information gets lost in the trash. Have you ever gone
outside in a heavy coat on a sunny day or in summer clothes during a rainstorm?
Dressing the same way each day despite the changes in the weather is the same
inflexible style of thinking that has many businesses still relying on large
and expensive static yellow page ads as the main source of their marketing
plan. In
short, others notice you dress, and how you present your business is
noticed by your potential customers.
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busines
